What HELIOS Actually Does

1. International merchandise. Jerseys and hats — designed with the clubs, sold to fans worldwide.
2. International broadcast and streaming. Livestreamed games, packaged highlights, and game-of-the-week coverage on platforms the league couldn't reach alone.
3. Episodic content. Profiles, dispatches, training-camp coverage, season recaps.

That's the whole business. We are an audience builder for leagues whose audience hasn't been built yet.

Uganda has twelve baseball clubs, roughly 275 players, a re-elected federation leadership with a 5-year strategic plan, a domestic talent pipeline, and a championship venue built with Japanese partnership at Gayaza. Several Ugandan players are already in MLB organizations or playing pro abroad.

And yet — there's no English-language broadcast of the league. No DTC merchandise abroad. No kits a fan in Brooklyn or Berlin can wear.

That's the gap HELIOS exists to close. The math works for everyone: the federation gets a revenue stream from a market that didn't exist, players' visibility rises with every viewer, and fans get to wear something nobody else is wearing.

Every HELIOS partnership is built around principles, not exceptions:

• The federation leads. All payments route to a federation-controlled account. No personal compensation to officers. Approval rights on every kit, every broadcast, every story.
• Royalties on every sale. Every international sale pays the federation a royalty, with a guaranteed annual minimum on top.
• Players keep their NIL. Player image rights stay with players. We are an audience builder, not a talent broker.
• Anti-extractive. Our coverage raises the profile of the entire league. We don't operate a covert recruitment pipeline. We don't quietly funnel players to any third party.
• Long-term, not transactional. Multi-year terms designed to outlive any single administration, election, or season.

The model is built to repeat. Czech baseball. Chinese Taipei circuits. Cuban-emigré barnstorming. Australian Baseball League secondary sides. There's a long list of leagues where the talent has outpaced the international infrastructure — and where someone needs to build the audience without absorbing the rights.

Drop 02 will be announced after we've delivered Drop 01 properly.